For a fashionista, finding a new brand is similar to the euphoria most get after discovering a rare work of art for the first time. It’s challenging to keep track of all the different fashion labels. But you get a feeling of excitement as you come across a new brand that appeals to you. It’s thrilling, pleasurable, and satisfying, and it lets your heart pound and your fingers tap and scroll with glee. Any fashion editor will tell you that one of the most exciting aspects of their job is discovering new and creative fashion designers.
Even though the Covid 19 crisis has decimated the global clothing industry, the retail landscape in 2021 will be marked by revolutionary new collectives of fashion brands. So, Pouted magazine tries to inform you about the top ten fashion brands rising this year, as the number of people searching for emerging brands has increased by 23%. You can have a look now!
Thebe Magugu is an emerging star in South African designer and the first African to receive the coveted LVMH Award in 2019. With an emphasis on sleek, minimalist womenswear, he draws on the past and distinctive aesthetics of the African heritage. Magugu is also known for its luxurious modern fashion. From now on, expect great things from this label in 2021, after becoming a part of Matches Fashion’s The Innovators program, having been worn by Zendaya.feminine and innovative designs ideal for all girls who love a pretty but unique piece. Instead of leaning towards seasonal trends, they thought of timeless slip dresses, knitwear sophisticated designs.
5 HERMÈSHermès is a French luxury goods company established in 1837. And it is considered one of the world’s most innovative companies in 2021. The brand’s popularity is attributed to its holder to its standards rather than adapting to any new trend. It has prioritized craftsmanship, producing high-quality, timeless items that can be restored over decades. Hermès is known for its classic, durable designs. Although fashion houses come and go, Hermès has steadily expanded its consumer base, including millennials driving its expansion. Therefore, it can manage its production to satisfy demand increases, operate its plants, and train its craftspeople, resulting in relatively little waste.
6 GUCCIGucci is a premium accessories and leather goods company founded in Florence, Tuscany, in 1921 by Guccio Gucci. Gucci is redefining elegance for the twenty-first century under the leadership of Alessandro Michele. Gucci reflects the pinnacle of Italian craftsmanship and has been named one of the leading luxury designers for 2020-2021. Luxury brands are usually skeptical of secondhand resellers for fear of diluting their name, so Gucci teamed up with TheRealReal to allow consumers to purchase recycled goods to keep them circulating in the market longer, which is safer for the environment.
7 ArjéArjé is reviving the luxury fashion industry by offering both menswear and womenswear. Bessie Afnaim Corral and Oliver Corral, a husband and wife team, were in charge of this brand. Every year, the label releases three albums, each of which is available for purchase two weeks after its debut. With luxe shearling jackets, chunky knits, and wardrobe essentials, Arjé is introducing a new generation of classics to your closet.
8 BevzaSvetlana Bevza is no stranger to the fashion industry, but her label, Bevza, is gaining traction in the United States. Bevza premiered in New York in 2018 after more than a decade of showcasing collections in Ukraine, placing her name on the map. Bevza is an approachable luxury that looks current without slipping into fashion pits. It is minimal and feminine.
10 ToveCamille Perry and Holly Wright teamed up to debut their London-based label, taking 15 years of fashion experience to the table. They’re known for their sleek classics and eye-catching but straightforward open-back summer dresses; the duo designs garments with a laid-back vibe and focuses on timeless accessories. Tove is a Danish girl’s name that means “power and grace,” two concepts that the brand is built on.
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