Content creation has turned a vital component of today’s marketing scene. From its growing appeal as side work and student job, arose a need to return to the basics and remember how to create content that is genuinely attractive, one that grabs the attention of the reader from the first glance to the last sentence.
Content is the information or material put in different shapes, including speech and writing. The aim is to share it primarily on social media platforms. It is a vital tool for marketing, distribution, and self-expression.
Today, content consuming is a daily activity of millions worldwide. Search engines such as Google provide billions of answers to users’ queries each day; those answers are nothing but created content by countless sources. Therefore, the competition is strong. You ought to present something unique, written in high quality. Following, we present you 7 tips on how to create top-notch written content.
1 The more unusual, the better
Despite writing about familiar topics seems more attempting, the unusual subjects remain an essential element that attracts the viewers towards your content. One guaranteed way to extend your knowledge to unusual areas is reading. Use books to broaden your awareness of various fields. You could also deepen your understanding of favorite and familiar area/s which would provide you with unusual angles to see through. However it is not easy, make sure to give the thinking phase enough time; do not rush into writing. It is also advisable to avoid the controversial topics unless you know how to write about them objectively and without offending anyone. Also, unusual is good but stay away from overcomplexity.
2 Seek deeper knowledge
Content creating is widely considered an easy job that does not necessarily require special expertise. However, if creativity and mastery are what you seek as a newbie, look for books on creative content creation such as Hey Whipple, Squeeze This, and When Advertising Tried Harder which displays impressive content examples. Doing this would provide you with a precious opportunity to enhance the level of your production.
3 Arrange the ideas on a list
Keeping the process organized is an essential factor of success. Therefore, it is a good idea to prioritize the produced ideas according to their relevance to your needs and the targeted audience interests. For example, some ideas are quite creative but irrelevant, and others are suitable for a particular time or future events. Scheduling the ideas and establishing a publishing plan would save you a lot of trouble and time and make things clearer. Besides, this phase requires that you have identified your readers and the effective approach/es to reach them.
4 Research the ideas patiently
A great idea is a perfect starting point; however, if you do not know how to research it efficiently, a great deal of its magnificence could be lost. It is a significant tool that delivers fantastic results once you pay it the proper attention. Well-conducted research turns usual and boring topics into unique as it assists you to find new aspects about them. Besides, it saves you the embarrassment of mentioning inaccurate facts which would, no doubt, weaken the content.
Researching could be more fruitful if you are attentive to the results you find; they could lead you to other ideas. In this case, do not let them distract you from the current research you are carrying; write down the idea and save the link of the site where you found it so that you can develop it later.
5 Keep enhancing the writing style
All the previous tips aid you to reach the writing part well-prepared. Putting the ideas and information together in an attractive article is the most vital phase of the content creating process. Therefore, you should continually work on enhancing the quality of your writing to receive satisfying results. Reading and practicing are effective ways to achieve the target. You could also take courses on content writing to grow more professional at it. And do not underestimate or overestimate the hardness of writing; mastering it is not easy but not impossible too. Just dedicate time, effort, patience to it and have fun doing so.
Keep your target in front of your eyes; a content expressed eloquently, free of grammatical mistakes, typos, poor expressions, and inaccurate facts.
6 Attractive titles and subtitles
A creative idea written attractively is not enough; remains a well-forged headline to gravitate the readers towards the article. The headline should be catchy, informative of the core idea of the topic. If you are a beginner who has issues with the titles, use headline generators such as Tweak Your Biz and Portent; however, employ them only as an assistant to your brain until you develop the skill. Also, educate yourself on the rules of writing headlines.
To maintain the readers’ attention and encourage them to continue reading, pick the subtitles carefully to express the most interesting information within the points you discuss.
7 Display the content attractively
Indeed, a great deal of the attractiveness lies in the story you picked and the writing quality. However, the editing process is an essential complement to the created content. Adding relevant and nice pictures of high quality is a significant aspect of the process. Keep in mind that visuals have a quite powerful influence on people. So, do not waste a good topic by accompanying it with a weak image. The process also implies revising the articles to correct any spelling, grammatical, or structural mistakes.
In the end, it is crucial to keep improving yourself to be a creative content creator. Expand your knowledge and continually practice to elevate your writing style. The more efficient you become, the better work opportunities you get. And if you are the owner of your business, it could boost your success significantly. So, keep investing in yourself.