Top 10 Trends in the Newspaper Industry
We used to get most of the news and information about what happens around the world from newspapers. They were almost the only source for getting news, reading articles, enjoying advertisements and more. All of this changed in recent years as thanks to technology and what it presents to us including the television and internet, we have the ability to get all the news and information that we need quickly without even the need to pay for that. Newspaper industry suffers now and declines as newspapers are no longer the only source of information and cannot keep pace with the latest technological changes. This problem is not limited to a specific place as you can find it in different countries all over the world regardless of the difference in the economic and financial situation. There must be a solution to make the newspaper industry survive.
♦ Technology & creative ideas: Depending on technology and implementing creative ideas and strategies for the survival of newspaper industry are among the latest trends.
♦ Great content: Creating and individualized and unique content that is not intrusive and differs from what can be found in other sources of information and news.
♦ Mobile devices: Using mobile devices to allow readers to share news with others wherever they are.
♦ Native advertising: The advertisers try to attract the attention of users and readers through presenting native advertising that is less intrusive, more attractive, meets the user’s experience and make the user more engaged. Native advertising is not only also works for advertisers and even financial journalists.
♦ Websites for newspapers: Creating websites and applications that are usually updated for presenting what is new for readers.
♦ Web content: Paying more attention to web content and developing it to support the print newspapers.
♦ The audience: Focusing more on the audiences and what they want to read through presenting new ideas and using unique strategies.
♦ In-depth news coverage: Presenting different opinions, in-depth news and analysis through newspapers makes them individual and unrivalled.
♦ Competing with other sources of information: What can help newspapers to survive is to compete with different sources of news and information such as the internet and television. Most of the people resort to the internet and television because they quickly present the latest and hottest news.
♦ Graphic design and clean layouts: Developing newspapers and redesigning them through presenting graphic design and clean layouts is essential for the survival of newspapers and to make them more appealing to readers.