Business & Finance

What Impact Does Data Visualization Really Make in the Workplace?

There’s an oft-repeated piece of advice for conveying information to an audience: “Show, don’t tell.” This principle is a good one to remember when it comes to data analytics, too. There’s a huge difference between reading a business intelligence (BI) insight and seeing it represented as a visualization model. If you had to guess, which one would you say tends to make more of an impression and foster a deeper understanding of the information at hand?

Yes, it’s data visualization. Here’s more on the impact data visualization can make in the workplace.

Charts and Dashboards Aid Interpretation of Insights

Data visualization puts information into a visual format, like a chart. This helps people interpret the data more readily. As organizations gather and more and more data is submitted for analysis, it’s essential to consider how exactly this data is presented to users. As Search Engine Journal writes, analyzing massive amounts of data “calls for a way to sort through, comprehend, and explain it in a way that makes sense to both the business owners and stakeholders.”

The most obvious impact data visualization has in the workplace is the way it makes often-complex data insights more digestible. What might take 100 words (or many more) to explain in a text format is often interpretable at a glance when it’s formatted as a best-fit chart. In order to do this properly, you need to align data from many systems and then visualize that data, so it can be understood with ease. The most effective data viz models do the important work of clarifying whatever information they’re conveying to users.

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Data Viz Is Embeddable Across Workflows

Data viz also plays an important role in sharing information across an organization. Some of the best BI tools today facilitate embedded analytics — meaning users can embed search analytics, charts, and dashboards into shared workflow programs. The ability to infuse a work environment with BI puts insights where people already spend time. This can have a huge effect on adoption rates, as it makes it easier for people to access insights at any time. It’s also an important aspect of building a data-driven culture. Data visualizations remain top of mind and highly accessible, rather than languishing as part of a separate program. Through an embedded analytics platform, companies can turn their portals into a hub for visualizing insights and performance metrics.

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Data Visualization Is a Starting Point

Consider the difference between these two scenarios:

  1. A sales manager sends their team a map showing sales by state.
  2. A sales manager sends their team an interactive map; salespeople can click into states, explore sales in different counties and compare products in various regions within their patch.

The latter is far more valuable because it provides a richer context, and allows users to keep exploring the data from various vantage points. Any questions employees can think to ask; they can answer using the interactive chart.

Data visualizations get the conversation started. They give users the ability to see the data clearly laid out, then start asking, “Why?” In other words, it’s a starting point for drilling down further into data rather than the final answer to a question. These models are interactive for a reason. They are meant to be explored further, compared, and interrogated. This is how employees strengthen their relationship with data insights, looking at them from various perspectives, and questioning what they’re seeing.

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Essentially, data visualizations help employees evaluate performance and identify possible ways to improve outcomes based on what they’re seeing. Rather than having to take insights at face value, charts, and dashboards, ensure that people can really sink their teeth into data — then use their findings to drive smarter decision-making.

Hala Kotb

Discover the vibrant world of lifestyle through the eyes of Hala Kotb, an experienced and inspiring lifestyle blogger and journalist with a passion for enhancing everyday experiences. With +8 years of expertise, Hala has captivated readers with their engaging content, covering a diverse range of topics that encompass travel, fashion, wellness, home décor, and more. Embark on a virtual journey with Hala as they share captivating travel tales, uncovering hidden gems, and offering insider tips for memorable adventures. From exotic destinations to off-the-beaten-path discoveries, their articles transport readers to fascinating places, inspiring wanderlust and igniting a sense of exploration. Step into the world of fashion and style with Hala Kotb as your guide. They curate inspiring looks, share fashion trends, and offer practical advice on building a versatile wardrobe. Whether it's decoding the latest runway trends or providing budget-friendly fashion tips, Hala empowers readers to express their unique style and embrace confidence in their personal fashion choices. Nurture your well-being with insights from Hala Kotb on wellness, mindfulness, and self-care. Their articles delve into topics such as fitness routines, healthy living, and mental well-being, providing practical strategies and expert advice to help readers create balanced and fulfilling lives. Transform your… More »
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