Why Digital Video and Influencers Are Shaking up Travel Marketing
The spread of COVID-19 has had a significant impact on how people travel and discover new destinations. And travel marketers were forced to adopt new marketing strategies to capture people’s attention and stay afloat.
At the same time, people started to consume more and more video content and actively engage with social media influencers. And this fact has had a huge impact on travel marketing. Why and how does it change traditional ways of promoting travel brands? You will find answers down below.
1 Digital Video as an Effective Tool for Travel Marketing
Video is the most popular type of digital content in the world. And it proved to be a powerful marketing tool. People love videos and are more likely to make a purchase decision after watching a video about a service. And it also turned out to be a great tool for promoting travel destinations.
With a video, you can convey a spirit of a destination, showcase unique local culture, and, as a result, evoke strong emotions in people. It is a much more effective way to capture a potential client’s attention and help them to make a purchase decision than describing a place in words.
Thanks to modern video editing software, everyone can make excellent video content without specific knowledge or experience. There are many tools, like an online video editor by Vimeo, a free video flipper by Movavi, and many others. So, don’t be afraid that implementing video into your marketing strategy will drain your business’ budget. It is possible to create high-quality content without hiring a professional team.
2 Promoting Your Travel Brand with Videos: What to Keep in Mind
If you’re new to video marketing, creating a good video for your travel brand can be a challenging task for you. How to leverage the power of video content to get maximum benefits for your business? Here are some essential points to keep in mind using video as your travel marketing tool.
- Introduce something new and unique to your viewers. For example, if you promote a specific destination, tell your viewers about some not widely known places or feature locals in your video to show their unique culture. Be creative, and don’t copy others’ ideas.
- An eye-catching intro is key. You need to capture your viewers’ attention from the first seconds of the video. No one will watch to the end if the beginning is boring. Make an attractive thumbnail, come up with an interesting title, and add a few great shots at the beginning of your video.
- Make it shareable. Host your videos on YouTube, TikTok, Instagram, and other social media to make it easy to share your content. And don’t forget: if your content brings great value to viewers, they are more likely to share it with their friends.
3 Collaboration With Travel Bloggers and Other Influencers
Making videos on your own is not the only way you can reach a wider audience, raise customer engagement, and achieve other marketing goals. Travel influencers, with their authentic content, can help you to promote your brand and increase sales even better. In recent years, influencer marketing has been incredibly popular among travel marketers. And there are some fair reasons for it.
Influencers usually work individually or in small groups creating content to entertain viewers and promote awareness of specific issues in the world. People perceive influencers as unbiased sources and trust their opinion. And that’s why they frequently watch bloggers before making purchase decisions.
Another reason to collaborate with influencers is the increasing interest in their travel content. According to Morning Consult’s survey, 63% of people have become more engaged with travel influencers since the pandemic started. They use influencers’ recommendations to plan their vacations and choose accommodations, transportation, and travel services.
With the help of influencers, you can attract new customers, establish trust with them, and therefore increase sales. Collaborating with micro-influencers who can make fresh and unique video content about your destination or service is an effective way to raise your brand awareness and stand out among competitors.
The pandemic has changed many aspects of our lives, including the way people plan their vacations. Increasing demand for video content and trust in social media influencers open new opportunities for travel marketing. So, using videos and collaborating with travel vloggers can be a beneficial decision for your business.