In 2012 Visible Measures made a list includes the best 10 technological advertisement and were ordered according to the quality, rate of viewership and many other factors. Samsung was on the top of this list because of its advertisement to its mobile phone Galaxy s3, as its number of views exceeded 71 million times. This advertisement made people who likes Apple company feels angry, because of its sarcasm for them in this ad. Beside that, there were other three advertisements for Samsung involved into the list of the best technical and one advertisement about iPhone 5 for Apple company.
These advertisements are very important as it make creativity through a small screen. The best companies look for the best campaigns to launch and for the best advertisement to broadcast to attract people to their product. The small screen has an effective role in touching people’s senses. Most companies tend to make unique advertisement to be always memorable. On television, the campaign starts with the advantages of the mobile phone; its technical services, games, internet, setting and the advanced features.