Instagram is a social network and mobile photo-sharing app. It is the ideal platform for those fashion businesses that are wanting to increase their brand awareness and grow their business. Instagram social media marketing has become an essential way to create an online community that is active and successful. Are you looking for ways to use Instagram to expand your fashion business? If so, learn more from the following tips to help you do exactly that!
1 Consistency and Frequency Are Key
Posting content on a consistent basis will teach targeted followers that they can expect you to provide them with new content regularly. Having a consistent posting schedule can help to increase your engagement and not have long time periods where you don’t publish any updates or posts. Another thing that an effective and efficient Instagram strategy needs to include is a clear time frame to establish your post frequency to help you better manage the social media platforms like Instagram that you use.
2 Hashtags, Instagram’s Holy Grail!
Hashtags are frequently referred to as Instagram’s ‘holy grail.’ When you use hashtags it can help you create increased brand recognition and allow you to target new audiences as well. Hashtags are also an effective tool to expand your reach by allowing Instagrammers to find new accounts and content to follow. Some hashtags can also be used to maximize brand identification for your business.
3 Timing Is Critical!
Timing is absolutely crucial. The greatest content can sometimes be overlooked simply due to bad timing. When you post during prime times it can help to give your engagement a boost. So be sure to schedule your posts at the best times to get plenty of appreciation on Instagram.
Prime-time is frequently considered to be 5 pm. That is when many people have finished school and work and are on Instagram while they are commuting home. Between 8 am and 9:30 am is considered to also be an effective time for posting content since many individuals commute to work at the time and will have some to check out Instagram. Posting during off-work hour times can help your content reach the maximum audience. For example, from 11 am to 1 pm is when many people will likely be on their lunch breaks and from 7 to 9 pm at night is when individuals will tend to have more time and can be good times for posting your content. Good timing combined with using curated content can help to ensure that your brand’s content is heard on a consistent basis by its followers.
4 Make Your Content Stand Above The Crowd!
Post videos and images on Instagram that will stop people in their tracks. Use content that stands out and will grab the attention of your intended audience. Brand and business awareness will continue to expand as long as your follower spend the time looking through your content since it can help to increase the chances of them engaging with your content.
5 The Way Forward Is With Video Content
Making use of video content is now an integral aspect of help to ensure successful social media and content marketing. Video marketing makes it possible for you to channel your business tone and knowledge by using structured narratives that will reach new and targeted audiences. Using video content is a good option and a creative way to help express your brand identity.
Also, video marketing allows prospects and existing customers to get a behind the scenes look at your brand and business. That is where you can use Instagram stories to provide a taste and teaser of how you create your products, upcoming products, or a backstage glimpse at your company exhibit or event. Instagram videos and stories are a highly effective way of allowing followers to feel a lot more connected with your brand and business.